Judge: web sites for health - support group guidelines - how to produce

	1.0 How to produce:

		1.1 Trust and reputation 1.2 Details of the organisation 1.3 Purpose of the organisation 1.4 Associated organisations 1.5 Funding sources 1.6 The way the information is written 1.7 Non-English language material 1.8 Descriptions of conditions and treatments 1.9 Medical research 1.10 Personal experiences 1.11 Communication 1.12 Links to other sites 1.13 Data protection 1.14 Copyright 1.15 Terms and conditions 1.16 Disclaimers 1.17 Kitemarks 1.18 Advertising 1.19 Interactive facilities 1.20 Other quality guidelines

1.18 Advertising

Users could judge you by the amount and type of advertising you place on your site. The type of advertising could also suggest to users a possible bias in the information you provide, for example, if you advertised a pharmaceutical product or a health care product or service.

If you take advertising:

make sure the company and product are not incompatible with your organisation's purpose;

keep it discrete;

make it obvious that adverts are adverts.

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© Copyright for this site is held by Contact a Family and the Information Society Research and Consultancy Group, School of Computing, Engineering and Information Sciences, Northumbria University. Site published February 2003. Last updated October 2006. Review date October 2007.