3.5 Traditional methods

Print methods are still effective marketing tools, even for Web sites.

• Put your Web address (and e-mail address if you want public contact through that route) on all your publications and products, including:
  (a) letterheads, business cards, compliment slips;
  (b) newsletters, leaflets;
  (c) anything written by or about you, such as articles, adverts;
  (d) automatic e-mail 'signatures'. However include the 'signature' as simple text within the e-mail, not as an attachment or image;
  (f) promotional products, such as cards, tee shirts, mouse mats;
  (g) answerphone, or line holding, messages.
  
  
• Officially launch your Web site. Send out press releases.

All these methods produce 'word of mouth' advertising which, in the long run, is the most effective.

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© Copyright for this site is held by Contact a Family and the Information Society Research and Consultancy Group, School of Computing, Engineering and Information Sciences, Northumbria University. Site published February 2003. Last updated October 2006. Review date October 2007.